VANS PRO CLASSICS ARE POSERS-PROOF
This project was submitted to The One Club Young Ones Student Awards 2020.
Vans Pro Classics are new and look just like the regular Vans. Our ask was to make clear for skaters the differences between the shoes so they can turn to the Pro Classics for their performance needs.
What we found out was that skaters are done sharing their swag with posers. Knowing how rebellious they are, we created a campaign for Vans Pros promoting the popularity of regular Vans Classics among posers. That way, skaters will know there are different shoes that fits their unique needs.
Carmela Vecchione - Art Direction
Paulina Canalizo - Art Production