EmpowHer New York is an inclusive platform for female empowering. Its goal is to share the spotlight to value inspiring, ordinary women to show how we can find relatable stories everywhere around the globe.

Two years after the platform was born in 2018, the founder Ingrid Silva gave me a chance to create a meaningful logo and develop a full branding project.

A butterfly, the utmost symbol of empowerment and freedom in expressing oneself.

The key spheres for alignment: Mind, Heart and Body.

*See this concept come to life in graphic design with Instagram content I created here.